When it comes to marketing, ideas are a dime a dozen.
It is easy to come up with ideas. There are so many options. Often the result is too many ideas.
Too many ideas to sort out how they all fit together and to know which ones to do.For small businesses and organizations doing their own marketing, it often becomes too time consuming or overwhelming as there are too many ideas, too many platforms, and too many other things requiring the business owner's attention. And usually too many ideas to implement with existing and fixed fiscal and human resources.
When businesses are busy with their day-to-day activities, marketing becomes less important. This is how too many marketing ideas can lead to no marketing. Busy companies tend to stop promotion and advertising. However the marketplace is ever-changing and marketing needs to be considered in both slow and busy times.